TY  - BOOK
AU  - LOUDON (David L) and BITTA (Albert J Della).
TI  - Consumer Behaviour: concepts and applications. Ed.4
SN  - 0 07 047381 1
U1  - 658.8342 LOUC 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
ER  -