LOUDON (David L) and BITTA (Albert J Della). <br/><br/>
Consumer Behaviour: concepts and applications. Ed.4. 

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 - New Delhi  Tata McGraw-Hill Publishing Company Ltd.  2004 
 - xxiii,788 
<br/><br/><label>ISBN: </label>0 07 047381 1 
<br/><br/><label>Dewey Class. No.: </label>658.8342 LOUC