Mathur U C <br/><br/>
Advertising management  : text and cases Rev Ed 2 

 - New  Delhi  New Age International (P) Limited, Publishers  2005 
 - xviii,334p 
<br/><br/><label>ISBN: </label>8122415946 
<br/><br/><label>Dewey Class. No.: </label>659.1 MATA