TY  - BOOK
AU  - KOTLER (Philip) and KELLER (Kevin Lane).
TI  - Marketing management. Ed.12
SN  - 81 203 2799 3
U1  - 658.8 KOTM 
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
ER  -