KOTLER (Philip) and KELLER (Kevin Lane). <br/><br/>
Marketing management. Ed.12. 

 - 
 - New Delhi  Prentice-Hall of India Private Limited  2005 
 - xxxvii,849 
<br/><br/><label>ISBN: </label>81 203 2799 3 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOTM