TY  - BOOK
AU  - KAPOOR (Jagdeep).
TI  - Brand segmeantation: seven strategies for effective segmentation
SN  - 1403 92861 4
U1  - 658.827 KAPB 
PY  - 2006///
CY  - N D
PB  - Macmillan India Ltd.
KW  - Brand
ER  -