KAPOOR (Jagdeep). <br/><br/>
Brand segmeantation: seven strategies for effective segmentation. 

 - N D  Macmillan India Ltd.  2006 
 - viii,92 
<br/><br/><label>ISBN: </label>1403 92861 4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand
<br/><br/><label>Dewey Class. No.: </label>658.827 KAPB