TY  - BOOK
AU  - ZEITH (Valarie A) and BITNER (Mary Jo).
TI  - Services marketing: integrating customer focus across the firm. Ed.3
SN  - 0 07 053042 4
U1  - 658.8 ZEIS 
PY  - 2004///
CY  - ND
PB  - TMH Publishing Co Ld.
KW  - Services marketing
ER  -