ZEITH (Valarie A) and BITNER (Mary Jo). <br/><br/>
Services marketing: integrating customer focus across the firm. Ed.3 

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 - ND  TMH Publishing Co Ld.  2004 
 - xx,668 
<br/><br/><label>ISBN: </label>0 07 053042 4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEIS