WARNER (Charles) and BUCHMAN (Joseph). <br/><br/>
Media selling; broadcast, cable, print and interactive. Ed.3 

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 - Delhi  Surjeet Publications,  2004 
 - xiv,597 
<br/><br/><label>ISBN: </label>81 229 0176 X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcast cable print interactive media selling
<br/><br/><label>Dewey Class. No.: </label>070.1 WARM