TY  - BOOK
AU  - CHUNAWALLA (S A)
AU  - SETHIA (K C).
TI  - Foundations of advertising theory and practice
SN  - 81 7866 486 0
U1  - 659.1 CHUF 
PY  - 2002///
CY  - Mumbai.
PB  - Himalaya Publishing House
KW  - Advertising
ER  -