TY  - BOOK
AU  - GANDHI (J C).
TI  - Marketing: a managerial introduction
SN  - 0 07 451642 6
U1  - 658.8 GANM 
PY  - 1999///
CY  - New Delhi.
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Marketing
ER  -