TY  - BOOK
AU  - BAKER (Michael J).
TI  - Marketing strategy and management
SN  - 0 333 74856 5
U1  - 658.8 BAKM 
PY  - 2000///
CY  - London
PB  - Macmillan Press Ltd
KW  - strategy
KW  - Marketing
KW  - management
KW  - and
ER  -