00336nam a2200133Ia 4500008004000000020001800040082001500058100002300073245003600096250000500132260003800137300001300175650001400188210210b1996   xxu||||| |||| 00| 0 eng d  a0 333 66323 3  a658.8 BAKM  aBAKER (Michael J).  aMarketing:an introductory text.  a  aLondonbMacmillan Press Ltdc1996  axvii,577  aMarketing