TY  - BOOK
AU  - DHOLAKIA (Nikhilesh) and others.
TI  - Marketing management: cases and concepts
SN  - 0333 90275 0
U1  - 658.8 DHOM 
PY  - 1997///
CY  - Delhi.
PB  - Macmillan India Ltd.
KW  - Marketing Cases


ER  -