DHOLAKIA (Nikhilesh) and others. <br/><br/>
Marketing management: cases and concepts. 

 - Delhi.  Macmillan India Ltd.  1997 
 - ix,643 
<br/><br/><label>ISBN: </label>0333 90275 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Cases<br/><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8 DHOM