TY  - BOOK
AU  - SENGUPTA (Subroto).
TI  - Brand positioning stratagies for competitive advantage
SN  - 0 07 462401 6
U1  - 658.827 SENB 
PY  - 1999///
CY  - New Delhi.
PB  - T M H
KW  - Marketing Brand Competition


ER  -