SENGUPTA (Subroto). <br/><br/>
Brand positioning stratagies for competitive advantage. 

 - New Delhi.  T M H  1999 
 - xix,299 
<br/><br/><label>ISBN: </label>0 07 462401 6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Brand Competition<br/><br/>
<br/><br/><label>Dewey Class. No.: </label>658.827 SENB