TY  - BOOK
AU  - AGARWAL (P K).
TI  - Principles of modern advertising: concepts and application
SN  - 81 7556 108 4
U1  - 659.1 AGAP 
PY  - 1998///
CY  - Meerut.
PB  - Pragati Prakashan.
KW  - Advertising
ER  -