AGARWAL (P K). <br/><br/>
Principles of modern advertising: concepts and application. 

 - Meerut.  Pragati Prakashan.,  1998 
 - xii,534,xxvi 
<br/><br/><label>ISBN: </label>81 7556 108 4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 AGAP