STANTON (William J) and FUTRELL (Charles). <br/><br/>
Fundamentals of marketing. Ed 8. 

 - 
 - New York.  McGraw Hill Book Co.  1987 
 - xx,666 
<br/><br/><label>ISBN: </label>0 07 100304 5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8 STAF