SHERLEKAR (S A) and others. <br/><br/>
Principles of marketing. Rev Ed 2. 

 - 
 - Mumbai  Hiamalaya Publishing House  1998 
 - 367 
<br/><br/><label>ISBN: </label>81 7493 441 3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management, Principles<br/><br/>
<br/><br/><label>Dewey Class. No.: </label>658.8 SHEP