CHUNAWALLA (S A) and others. <br/><br/>
Advertising theory and practice. Rev Ed 4. 

 - 
 - Delhi.  Himalaya Publishing House  1988 
 - vi,441 
<br/><br/><label>ISBN: </label>81 7493 452 9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/><br/>
<br/><br/><label>Dewey Class. No.: </label>659.1 CHUA