CHUNAWALLA (S A) and SETHIA (K C) <br/><br/>
Foundations of advertising theory and practice 

 - 4 
 - Delhi.  Himalaya Publishing House  1997 
 - xvi,835 
<br/><br/><label>ISBN: </label>81 7493 410 3 
<br/><br/><label>Dewey Class. No.: </label>659.1 CHUF