TY  - BOOK
AU  - BATRA (Rajeev) and others.
TI  - Advertising management. Ed 5
SN  - 81 203 1219 8
U1  - 659.1 BATA 
PY  - 1998///
CY  - New Delhi.
PB  - Prentice-Hall of India Private Limited
KW  - Advertising Management


ER  -