00380nam a2200133Ia 4500008004000000020001800040082001500058100003100073245003400104250000500138260006100143300001300204650002900217210210b1998   xxu||||| |||| 00| 0 eng d  a81 203 1219 8  a659.1 BATA  aBATRA (Rajeev) and others.  aAdvertising management. Ed 5.  a  aNew Delhi.bPrentice-Hall of India Private Limitedc1998  axiii,754  aAdvertising Management