TY  - BOOK
AU  - Ramaswamy V S
AU  - Namakumari S
TI  - Marketing management: : planning implementation and control
SN  - 0333924398
U1  - 658.8 RAMM 
PY  - 1997///
CY  - Delhi.
PB  - Macmillan & Co. Ltd.
KW  - Marketing ManagementPlanning, Implementation, Control
ER  -