Ramaswamy V S <br/><br/>
Marketing management  : planning implementation and control 

 - Delhi.  Macmillan & Co. Ltd.  1997 
 - xx,624 
<br/><br/><label>ISBN: </label>0333924398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing ManagementPlanning, Implementation, Control
<br/><br/><label>Dewey Class. No.: </label>658.8 RAMM