KOTLER (Philip). <br/><br/>
Principles of marketing. Ed 7. 

 - 
 - N D  Prentice-Hall of India Private Limited  1997 
 - xvii,712,I-22 
<br/><br/><label>ISBN: </label>81 203 1077 2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>
<br/><br/><label>Dewey Class. No.: </label>658.8 KOTP