Research methods for business : a skill building approach
Material type:
TextLanguage: English Publication details: New Delhi Wiley 2024Edition: 8Description: xxxiii, 588p. PB 25x20.5cmISBN: - 9789354244773
- 658.0072 BOUR
| Item type | Current library | Collection | Call number | Status | Barcode | |
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St Aloysius PG Library | MCom Finance & Analytics | 658.0072 BOUR (Browse shelf(Opens below)) | Available | PG025083 |
Research Methods for Business, 8ed, An Indian Adaptation: A Skill-Building Approach Research Methods for Business explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyse a research project. About the Author: Roger Bougie, Uma Sekaran, Mala
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