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Contemporary marketing research.

By:

Mcdaniel Carl;Gates, Roger

Material type: Text

Text

TextLanguage: English Publication details: New York South western college publishing 1999Edition: 4Description: xxxvi,780,A-43,I-10,PC-1ISBN:

0538885076

Subject(s):

Marketing Research

DDC classification:

658.83 MCDC

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.83 MCDC (Browse shelf(Opens below))	Reference Book	MBA03341

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1 Marketing communications process.
by DeLOZIER (M Wayne).
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by Cateora, Philip R.
3 Advertising and promotion :
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4 Integrated marketing communications: pulling It together and making it work.
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5 Advertising and promotion :
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6 Integrated marketing communication :
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8 Handbook of selling: psychological managerial and marketing bases.
by Grikscheit, Gary M;Cash, Harold C;Crissy, W J E.
9 CIM marketing communications strategy /
by Betts, Peter;Huntingdon, Sue;Pulford, Alan;Warnaby, Gary.
10 Strategic brand management :
by Keller, Kevin Lane.
11 Introduction to marketing communications: an inergrated approach.
by Burnett, John;Moriarty, Sandra.
12 Integrated marketing communications.
by Sirgy, M Joseph;Rahtz, Don R.
13 Strategic brand management :
by Keller, Kevin Lane.
14 Advertising and promotion :
by Belch, George E.
15 Integrated marketing communications.
by Kumar, Niraj.
16 Advertising promotion and other aspects of integrated marketing communications.
by Shimp, Terence A; Andrews, J craig.
17 Services marketing :
by Zeithaml, Valarie A.
18 Advertising and promotion :
by Blech, George E.
19 Brand management :
by Dutta, Kirti.

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