B2B Marketing : (Record no. 230632)

MARC details
000 -LEADER
fixed length control field 00812nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240415110936.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240328b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131520796
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 11
Classification number 658.8
Item number HUTM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hutt, Michael D.
9 (RLIN) 157382
245 ## - TITLE STATEMENT
Title B2B Marketing :
Remainder of title a south asian pespective /
Statement of responsibility, etc. By Michael D Hutt, Dheeraj Sharma and Thomas W Speh.
250 ## - EDITION STATEMENT
Edition statement 11th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi ;
Name of publisher, distributor, etc. Cengage Learning ,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xxix,522p. ;
Other physical details PB
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Environment of business marketing
9 (RLIN) 157383
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Managing relationships in business marketing
9 (RLIN) 157384
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Assessing market opportunities
9 (RLIN) 157385
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sharma, Dheeraj.
9 (RLIN) 157386
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Speh. Thomas W.
9 (RLIN) 157387
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 11th
Call number prefix 658.8 HUTM
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/09/2024 Biblios Book Point 999.00 Bill no:8339; Bill dt:2024-03-4   658.8 HUTM MBA14693 05/23/2026 799.20 03/28/2024 Book