Consumer behavior : (Record no. 230627)

MARC details
000 -LEADER
fixed length control field 00978nam a22002657a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240327140149.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240327b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789355321503
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 14
Classification number 658.8342
Item number MOTD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L.
9 (RLIN) 157238
245 ## - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc. By David Mothersbaugh...[et.al.]
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai ;
Name of publisher, distributor, etc. McGraw Hill ,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent xx,753p. ;
Other physical details PB
Dimensions 25.5 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consuming and consumer behavior
9 (RLIN) 157239
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social responsibility and consumer behavior
9 (RLIN) 157240
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Unique features and new to this edition
9 (RLIN) 157241
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hawkins, Del l.
9 (RLIN) 157242
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kleoser, Susan Bardi.
9 (RLIN) 157243
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mookerjee, Amit.
9 (RLIN) 157244
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mothersbaugh, Linda L.
Relator term Contributer
9 (RLIN) 157245
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Watson, Carolyn Findley.
Relator term Contributer
9 (RLIN) 157246
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 14th
Call number prefix 658.8342 MOTD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/09/2024 Biblios Book Point 970.00 Bill no:8339; Bill dt:2024-03-04   658.8342 MOTD MBA14702 05/23/2026 776.00 03/27/2024 Book