Advertising skills (Record no. 225411)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00970nam a22003017a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221203124054.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221202b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788195888016 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| Item number | DSOA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paul Dsouza |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 64681 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | Pavana |
| 9 (RLIN) | 64588 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising skills |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mangalore |
| Name of publisher, distributor, etc. | United Agencies |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi,74p. |
| Other physical details | PB |
| Dimensions | 21x13cm. |
| 365 ## - TRADE PRICE | |
| Source of price type code | Management |
| Price type code | 6092 |
| Price amount | 56.00 |
| Currency code | ₹ |
| Unit of pricing | 70.00 |
| Price note | 20% |
| Price effective from | 24-11-2022 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Advertising Skillls for the third semester open elective paper. The book is prepared as per the NEP syllabus. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Media Decisiosns |
| 9 (RLIN) | 64589 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Message Development |
| 9 (RLIN) | 64590 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Measuring Advertising Effectiveness |
| 9 (RLIN) | 64591 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising Agency |
| 9 (RLIN) | 64592 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | NEP Syllabus |
| 9 (RLIN) | 64596 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | III SEM BCom |
| 9 (RLIN) | 64597 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DSOUZA (Paul) |
| 9 (RLIN) | 64593 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PAVANA |
| 9 (RLIN) | 64594 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | St Aloysius Library | St Aloysius Library | 12/01/2022 | Biblios Book Point Surathkal Mangalore 575014 | 56.00 | 659.1 DSOA | 076256 | 12/02/2022 | 70.00 | 12/02/2022 | Book | |||||
| Dewey Decimal Classification | Management | St Aloysius Library | St Aloysius Library | 12/01/2022 | Biblios Book Point Surathkal Mangalore 575014 | 56.00 | 659.1 DSOA | 076257 | 12/02/2022 | 70.00 | 12/02/2022 | Book |
