Marketing management / (Record no. 206274)

MARC details
000 -LEADER
fixed length control field 00797nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220211154807.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120335707
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 13
Item number KOTP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 19422
245 ## - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. By Philip Kotler and Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson Education ,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent Xxxviii, 662p. ;I-24 ;
Dimensions 27.5 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Conducting marketing research and forecasting demand
9 (RLIN) 19423
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creating customer value satisfaction and loyalty
9 (RLIN) 19424
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Identifying market segments and targets
9 (RLIN) 19425
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
9 (RLIN) 19426
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 13th
Call number prefix 658.8 KOTP
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Cost, normal purchase price Cost, replacement price
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021 Bill no:; Bill dt:1900-01-00   658.8 KOTP MBA08840 05/23/2026 07/16/2021 Book    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2009 Bill no:; Bill dt:2009-02-12   658.8 KOTP MBA09014 05/23/2026 07/16/2021 Book    
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 08/16/2006 Bill no: 7026; Bill dt: 2006-08-   658.8 KOTP MBA05904 05/23/2026 07/16/2021 Book 495.00 396.00