Advertising : (Record no. 204911)

MARC details
000 -LEADER
fixed length control field 00676nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220303091658.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8174465340
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 1
Item number MURS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Murthy, S N.
9 (RLIN) 22419
245 ## - TITLE STATEMENT
Title Advertising :
Remainder of title an imc perspective /
Statement of responsibility, etc. By S N Murthy and U Bhojanna.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Excel Books ,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent Xiii, 418p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relation publicity and corporate advertising
9 (RLIN) 22420
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Perspective on consumer behaviour
9 (RLIN) 22421
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bhojanna, U.
9 (RLIN) 22422
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 08/01/2007 275.00 Bill no:303; Bill dt:2007-07-26   659.1 MURS MBA04380 05/23/2026 220.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/15/2010 275.00 Bill no:485; Bill dt:2010-02-10   659.1 MURS MBA07477 05/23/2026 206.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/15/2010 275.00 Bill no:485; Bill dt:2010-02-10   659.1 MURS MBA07478 05/23/2026 206.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/15/2010 275.00 Bill no:485; Bill dt:2010-02-10   659.1 MURS MBA07479 05/23/2026 206.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/15/2010 275.00 Bill no:485; Bill dt:2010-02-10   659.1 MURS MBA07480 05/23/2026 206.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/15/2010 275.00 Bill no:485; Bill dt:2010-02-10   659.1 MURS MBA07481 05/23/2026 206.25 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/15/2010 275.00 Bill no:485; Bill dt:2010-02-10   659.1 MURS MBA07482 05/23/2026 206.25 07/16/2021 Book