Basic marketing: (Record no. 201732)

MARC details
000 -LEADER
fixed length control field 00828nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220212120820.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2006 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070620186
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 15
Item number PERW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
9 (RLIN) 19581
245 ## - TITLE STATEMENT
Title Basic marketing:
Remainder of title a global managerial approach /
Statement of responsibility, etc. By William D Perreault and E Jerome Mccarthy.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Tata McGraw Hill Publishing Company Ltd ,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent Xviii, 844p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing strategy planning
9 (RLIN) 19582
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Demographic dimensions of global consumer markets
9 (RLIN) 19583
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Distribution customer service and logistics
9 (RLIN) 19584
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mccarthy, E Jerome.
9 (RLIN) 19585
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 15th
Call number prefix 658.8 PERW
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/08/2007 395.00 Bill no:7357; Bill dt:2007-03-05   658.8 PERW MBA04298 05/23/2026 316.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/24/2007 395.00 Bill no:7834; Bill dt:2007-10-17   658.8 PERW MBA04557 05/23/2026 316.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/08/2008 395.00 Bill no:8142; Bill dt:2008-01-01   658.8 PERW MBA04694 05/23/2026 316.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/25/2008 395.00 Bill no:8812; Bill dt:2008-09-09   658.8 PERW MBA05159 05/23/2026 316.00 07/16/2021 Book
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 04/01/2010   Bill no:; Bill dt:1900-01-00   658.8 PERW MBA07849 07/21/2025   07/16/2021 Book