Marketing research : (Record no. 199356)

MARC details
000 -LEADER
fixed length control field 00777nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220614114841.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2002 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812548718
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 8
Item number CHUG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Churchill, Gilbert A.
9 (RLIN) 42202
245 ## - TITLE STATEMENT
Title Marketing research :
Remainder of title methodological foundations /
Statement of responsibility, etc. By Gilbert A. Churchill and Dawn Iacobucci.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Thomson south western ,
Date of publication, distribution, etc. 2002 .
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 1006p. ;
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research the research process and problem definition
9 (RLIN) 42203
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Design data collection method and forms
9 (RLIN) 42204
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Iacobucci, Dawn.
9 (RLIN) 42205
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 8th
Call number prefix 658.83 CHUG
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/02/2005 459.00 Bill no:138; Bill dt:2005-09-02   658.83 CHUG MBA01921 05/23/2026 367.20 07/16/2021 Book