Managing Indian brands : (Record no. 198018)

MARC details
000 -LEADER
fixed length control field 00702nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220607101339.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2003 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8125913084
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KUMS
Edition number 2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, S Ramesh.
9 (RLIN) 40744
245 ## - TITLE STATEMENT
Title Managing Indian brands :
Remainder of title marketing concepts and strategies /
Statement of responsibility, etc. By S Ramesh Kumar.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Vikas Publishing House ,
Date of publication, distribution, etc. 2003 .
300 ## - PHYSICAL DESCRIPTION
Extent xii, 356p. ;
Dimensions 23.5 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer decision making and marketing support
9 (RLIN) 40745
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Role of marketing planning in a changing environment
9 (RLIN) 40760
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 2nd
Call number prefix 658.827 KUMS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/01/2004 180.00 Bill no:922; Bill dt:2004-08-03   658.827 KUMS MBA00583 05/23/2026 144.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/25/2005 180.00 Bill no:6818; Bill dt:2005-11-14   658.827 KUMS MBA02375 05/23/2026 144.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2009 360.00 Bill no:9191; Bill dt:2009-02-12   658.827 KUMS MBA05970 05/23/2026 288.00 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/10/2010 385.00 Bill no:313; Bill dt:2010-03-08   658.827 KUMS MBA07791 05/23/2026 288.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/10/2010 385.00 Bill no:313; Bill dt:2010-03-08   658.827 KUMS MBA07792 05/23/2026 288.75 07/16/2021 Book
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/10/2010 385.00 Bill no:313; Bill dt:2010-03-08   658.827 KUMS MBA07793 07/21/2025 288.75 07/16/2021 Book