Advertising management / (Record no. 181637)

MARC details
000 -LEADER
fixed length control field 00746nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220302150248.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177588507
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 1
Item number BATR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev.
9 (RLIN) 22362
245 ## - TITLE STATEMENT
Title Advertising management /
Statement of responsibility, etc. By Rajeev Batra, John G. Myers and David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson Education ,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent Viii, 430p. ;
Dimensions 23.5 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising planning and decision making
9 (RLIN) 22363
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy testing and diagnosis
9 (RLIN) 22364
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, john G.
9 (RLIN) 22365
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 22366
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 659.1 BATR

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