Principles of Marketing Ed 8 (Record no. 117370)

MARC details
000 -LEADER
fixed length control field 00327nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER (Philip)
245 ## - TITLE STATEMENT
Title Principles of Marketing Ed 8
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Not Mentioned
Date of publication, distribution, etc.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name ARMSTRONG (Gary)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a CD0008

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