Consumer behaviour /

Kumar, S Ramesh.

Consumer behaviour / By S Ramesh Kumar. - 2nd ed. - Chennai : Pearson India Education Services Pvt Ltd, 2009. - 329 p.; PB 24.5 cm.

9789332586499


Consumer decision making and branding strategies
Dimensions of culture and branding
Concept of reference groups and their implications on branding

658.8342 / KUMS