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Advertising management /

Batra, Rajeev.

Advertising management / By Rajeev Batra ...[et.al.] - 5th ed. - Chennai : Pearson Education , 2023. - xvi,540 p.; PB 26 cm.

ISBN: 9789356065130

Subjects--Topical Terms:
Advertising planning and decision making
Setting advertising objectives
Brand equity image and personality

Dewey Class. No.: 659.1 / BATR

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