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Cultural side of innovation : adding values /

Jacobs, Dany.

Cultural side of innovation : adding values / By Dany Jacobs. - 1st ed. Special Indian Edition. - NewYork : Routledge , 2017. - xviii,214p. PB 22.5 cm

ISBN: 978113886291

Subjects--Topical Terms:
New products
Diffusion of innovations.
Consumer Behaviour.

Dewey Class. No.: 658.4063 / JACD

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