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Impact of newspaper advertisements on consumer buying behavior in Mangalore city: a study with reference to magnum intergraphics pvt ltd /

Menezes, Alan Johnson;Achar, Sumitha.

Impact of newspaper advertisements on consumer buying behavior in Mangalore city: a study with reference to magnum intergraphics pvt ltd / - Achar, Sumitha 2008

Subjects--Personal Names:
Marketing

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 MENA

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