We are like that only: understanding the logic of consumer India /
Bijapurkar, Rama.
We are like that only: understanding the logic of consumer India / By Rama Bijapurkar. - 1st ed. - Haryana : Penguin Books , 2013. - xvii,294p. ; PB 21.4 cm.
9780143065975
General Knowledge
Made for India
Schizophrenic India
Cultural foundations of consumer India
374.22 / BIJR
We are like that only: understanding the logic of consumer India / By Rama Bijapurkar. - 1st ed. - Haryana : Penguin Books , 2013. - xvii,294p. ; PB 21.4 cm.
9780143065975
General Knowledge
Made for India
Schizophrenic India
Cultural foundations of consumer India
374.22 / BIJR