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Marketing research /

Aaker, David A.

Marketing research / By David A. Aaker...[et. al.]. - 11th ed. - New Delhi : Wiley Dreamtech Pvt Ltd , 2016 . - xiv, 647p. ; 25.5 cm.

ISBN: 9788126563531

Subjects--Topical Terms:
Correlation analysis and regression analysis
Decision making perspective on marketing intelligence

Dewey Class. No.: 658.83 / AAKD

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