International business strategy : rethinking the foundations of global corporate sucess /

Verbeke, Alain.

International business strategy : rethinking the foundations of global corporate sucess / By Alain Verbeke. - 2nd - New Delhi : Cambridge University Press , 2009. - xxiii,590P. ; PB 25 cm

9781107055438


Core concepts
Functional issues
Dynamic of global strategy

382.0954 / VERA