Marketing research /
Aaker, David A.
Marketing research / By David A. Aaker, V. Kumar and George S. Day. - 9th ed. - New Delhi : John Wiley and Sons , 2009 . - xvii, 778p. ; 25.5 cm.
9788126517916
Decision making perspective on marketing intelligence
Research design and implementation
658.83 / AAKD
Marketing research / By David A. Aaker, V. Kumar and George S. Day. - 9th ed. - New Delhi : John Wiley and Sons , 2009 . - xvii, 778p. ; 25.5 cm.
9788126517916
Decision making perspective on marketing intelligence
Research design and implementation
658.83 / AAKD
