Consumer behavior /

Schiffman, Leon G

Consumer behavior / By Leon G Schiffman and Leslie Lazar Kanuk - 9th ed. - New Delhi : Pearson Education, 2004. - xxii,581p, PB : 25.5 cm

9788177589993


Consumer Behavior
Consumer as an Individual
Consumer in their Social and Cultural Settings
The Consumer Decision Making Process

658.8342 / SCHL